Subvertising is a portmanteau of subversion and advertising. It is a relatively modern term, but can be defined as any type of action that is taken to subvert advertising. This may range from improvised graffiti-style interventions, to the more co-ordinated campaigns of the modern era. Generally speaking, subverts either target the original adverts or the sites of outdoor advertising (or both).
- Dogsection Press
'Free Julian Assange', campaign by The Nave Collective and Stealthisposter.org
Clerkenwell, London, 2022